IM3.7.3 Exit Ticket
A Southeast Asian nonprofit organization wanted to encourage its members to consider Hong Kong as a vacation destination. They are investigating whether their online ad campaign influenced members to plan a vacation in Hong Kong within the next year. The organization surveyed its members and found that 75% of them have seen the online ad. 40% of its members indicated they are planning to vacation in Hong Kong within the next year, and 15% of its members did not see the ad and do not plan to vacation in Hong Kong within the next year.
Complete a two way frequency table for this situation below.
If A=watched the ad and B=plan to vacation in HK, calculate the following probabilities. 1. 2. 3. Based on your answers, does the ad campaign appear to be effective in encouraging people to vacation in Hong Kong? Explain.